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Why NOW is the BEST TIME to start a business


By Amy Collett


The pandemic has undoubtedly been hard on everyone. And it's businesses in particular that have felt the knock even harder. But while the pandemic has brought about a fair set of challenges, it has also shown us that new ways of doing things are possible. And we’ve learned how things could even be done better in some ways than they’ve been done before. So here are some tips to keep pressing forward to reach your goals despite it all.


Are you looking for support and advice in launching your new business? Visit the novi-abwa.org website for more information about how you can connect with women in business.

Starting anew


Starting a business afresh in this day and age can seem daunting, with all the significant changes that have transpired. But, ironically, the pandemic has also brought about some positive changes too, despite its devastation. In fact, now is the ideal time for new or prospective businesses to get a move on that business idea you've been pondering about and set the wheels in motion.


Types of businesses you'll want to consider


An LLC is widely considered one of the more popular business types you'll want to consider when launching your business. If you are starting off small, an LLC will give you more flexibility and more tax advantages. In addition, with the limited liability factor of an LLC, you'll be faced with far less paperwork when forming your new business. So how to start an LLC in Michigan? You'll need to fill in a Certificate of Formation to get the process going. However, if you're a little unsure, a formation service can get the filing process sorted for you and keep you updated on regulations that may apply in a new state should you move.


Interest rates are at an all-time low


Acquiring the capital, you need to start a new business, often requires a substantial investment. So, ordinarily, you could expect interest rates to fluctuate according to demand. However, you'll be happy to know that interest rates are expected to remain low - for now. In addition to this, getting the loan you require has become more affordable.


Tips to getting started


Once you've decided to press on, there are certain steps worth following to be better prepared for the adventure ahead.


Formulate a business plan


Formulating a business plan is one of the most crucial steps to planning ahead. A thorough and well-thought-out business plan will outline your next steps much clearer and will help you avoid unexpected pitfalls along the way. Furthermore, a business plan gives you the answers and solutions to what makes your business tick, how to make the most of opportunities, and how to strengthen any weaker areas that may exist within your business.


Develop a marketing strategy


One of the most essential subcomponents of a solid business plan is developing a strong marketing strategy to go with it. Once your business is up and running, it is vital to keep a step ahead of the competition. And you can do this through an effective marketing strategy. In essence, a strong marketing strategy will attempt to evaluate and reevaluate your marketing steps as your business grows by never taking your eye off the prize - your target market and how you can best meet their needs and outsmart your competition. A big part of marketing these days is also staying on top of technological developments and having a game plan in place to create a formidable online presence.


Cut where you can


Finding ways to maximize revenue continuously should be the goal for every business, especially new startups. One of the ways to do this is to cut costs where you can and try to be on top of your expenses as much as possible. Ideally, it would help to review your expenses periodically to see where you could be spending unnecessarily.


In conclusion, these are just but some of the steps you'll need to consider when pressing on with your new business venture or adventure as we prefer to look at it. So why not go with the flow and make your business dreams a reality while the going is good?


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Amy Collett is creator of Biz Well, a website that helps professionals and entrepreneurs build and strengthen their personal brand. When she isn’t helping clients boost their careers or businesses, she enjoys coaching her daughter’s soccer team and training to become a yoga instructor.

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